I need your help!
I’ve volunteered to put together a panel discussion at SXSW next year, and the way the panels are being chosen this year is at least partially based on community voting. Head over the panel picker, select the “Community” category and scroll down to my entry. Here’s the panel description:
Community Ecology: Finding Balance When Working with Fan Groups
The
community ecosystem is that amazing social environment created when
companies and consumers work. Like any ecosystem it can be fragile if
not handled correctly. This session will look at what companies like
LEGO, Macromedia, and March of Dimes have done right…and wrong. We’ll
also look at how to best nurture that ecosystem in order to avoid fan
burnout, maintain balance between community and company goals, and
drive business success.
community ecosystem is that amazing social environment created when
companies and consumers work. Like any ecosystem it can be fragile if
not handled correctly. This session will look at what companies like
LEGO, Macromedia, and March of Dimes have done right…and wrong. We’ll
also look at how to best nurture that ecosystem in order to avoid fan
burnout, maintain balance between community and company goals, and
drive business success.
Thanks!
