Consulting Approach

Offering both advisory services and consulting services.

Advisory services are a retained, on-demand service that helps support you and your team in real-time. When you need to get an answer in 10 minutes, rather than explaining the problem in an hour, I’m here for you.

Comprehensive consulting engagements seek to answer specific challenges or work on specific projects. These consulting engagement typically include an in-depth community (or community ecosystem) audit that relies on direct interviews with company management, stakeholders, customers and community members. Consulting engagements provide formal, documented recommendations, process development and implementation assistance.

My work is built on a practitioner heritage –

– the belief that hands-on experience acquired in the trenches is the best tool to bring to bear on client projects. I bring a deep bench of community consulting knowledge.

Over the years, I’ve been immersed in developing best practices for building online communities and fan engagement programs. My career focus has been community design strategy, engaging rabid fans for shared value, and engaging senior executives to gain support for community projects.

that a world class community experience can be a major brand differentiator.
that a brand community can integrate into and change the lives of its members.
that when we design an community experience around the mantra “everybody goes home happy”, we can create revolutionary success for everyone involved.