Jake McKee, Author at Jake McKee

Jake McKee Consulting is alive!

October 4, 2016

Please forgive the obvious Short Circuit reference. I couldn’t help myself. Allow me to introduce myself… I’m Jake McKee, and I founded Jake McKee Consulting.

7 ways to support an emotional bond to a product

March 8, 2012

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

Cool beta signup model

June 26, 2011

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

Chrysler tweet: an issue of process

March 16, 2011

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the

SXSW as an API for industry collaboration

March 15, 2011

Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. To be clear, this exhaustion doesn’t stem from the

Adult LEGO fandom hits TED

January 18, 2011

This makes me happy. When I started at LEGO (back in 2000), we struggled to get the attention of our colleagues in the office next

USS Green Bay, here I come!

A few months back, some bloggers were invited to fly onto the USS Nimitz, a working aircraft carrier. Reading the stories of the trip (here,

August 24, 2009

A humbling story

I have been “out there” on the Web for years now. Search my name and you can piece together a pretty solid picture of who

August 13, 2009

8 tips for successfully working with your legal team

For anyone who has developed community programs as part of a medium to large corporation, there are two words that can send shivers down their

August 12, 2009

Case Study: Comics in Community Communication

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During

August 10, 2009

The United Breaks Guitars Affect on United Airlines

Did you hear about (or more importantly see the YouTube video) of the United Breaks Guitar song and story? Here’s how the Vanno blog sums

August 9, 2009

Community Netiquette: How to Avoid Stepping on Virtual Toes

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced

August 4, 2009

9 Tips for Inspired (and Inspiring) Text Communication

Let’s get this out of the way right up front: text-based communication is extremely difficult. In face-to-face communication, you have three forms of communication taking

July 30, 2009

Innovation is simplicity

I’ve made the case many times that “innovation” can come in multiple forms. In fact, it’s often the seemingly minor things that capture our attention

July 29, 2009

Choosing difficulty (one for the space nerds)

If you’re a space nerd, you’re going to love WeChooseTheMoon.org. What is it, you ask? Wechoosethemoon.org is an interactive experience recreating the historic Apollo 11

July 15, 2009

Are dead communities the sign of a dying industry?

With each new hype, new projects form often without appropriate staffing and resources, only to die down or off a short time later. Today, for

May 20, 2009

Thanks for the memories, Ford!

A few weeks back, the folks at Ford recently reached out to offer me a test drive of the new Lincoln MKS. I was a

May 18, 2009

The power of a great story

Shortly before Christmas last year, I needed a new watch. It was time to step up to a “big boy watch”, forsaking the $100 jobs

May 16, 2009

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