Want to make a 10 second fix to your community site that will visibly improve perception for new users? It won’t even require a designer and might not require a developer. And far too many of your competitors and colleagues haven’t done it. It’s simple, really.
Update your footer’s copyright year.
That’s right, it’s 2008, folks. When new site visitors come to the site and see that your footer still says 2004, it helps support the belief that they are staring at a dead community. You laugh, but you’d be surprised how many webmasters and site owners over look this one.
If you want to get really tricky, drop a bit of code into your footer that sets the copyright date to today’s date, and you never have to touch it again.
