Making money is easy, just ask your customers.
Making money is easy. Your customers and clients are telling you every day how to do it, but too many companies are caught up in “doing business” to hear them. We hear things like “join the conversation” and “engage your customers”, but it’s easier said than done. With the creation of social tools like blogs, wikis, social networks, and twitter, how do you know where to engage? How do you know what to build yourself? In these troubling economic times, how are you going to make money… or more specifically, how are you going to listen to your customers to learn how to make money?
The answer to these questions are a combination of the new (understanding the tools and ideas we now find at our disposal) and old (basic business strategy and improved customer experience). Even though the tools may be new, our approach to business need to remain focused on connecting between with customers and clients and turning those connections into activities that help deliver on business goals and objectives.
In this session, customer collaboration guru Jake McKee will help introduce you to the social tools and processes that will help you better engage with your customers. Jake’s insights, techniques, and best practices well help you understand not only the tactics themselves, but the way they map against your business objectives.
You will learn:
- Basics of the social tools available, such as blogs, social networks, and micro-blogging
- The three stages of customer listening and engagement
- Business goal alignment
- Examples of companies using social tools and tactics effectively
- Next steps for developing your engagement strategy
The DoubleTree Hotel Dallas
4099 Valley View Lane
Dallas, TX 75244