Projects: LEGO MMOG Community Support

Back in December, Big in Japan began a project with LEGO on their recently announced Massively Multiplayer Online Game (MMOG). The project was only revealed to the world a week ago, but has been in discussion, development, and planning for a long time.

LEGO has partnered with NetDevil to create the game, and Big in Japan is helping out with community management skills. (Yikes, I really hate that word… you don't "manage" communities) You see, this game takes a different tact to most games. We're helping LEGO to engage various enthusiast groups in the actual development of the game. It is a LEGO game, after all!

Details are still thin due to confidentiality issues, but if you're interested in finding out more, or pitching in on the project sign up for updates at:

More and more details are going to be revealed in the coming months, so stay tuned. From what I've seen of the early development, this is going to be one fantastic game.

(On a related side note, check out this hilarious fan-created comic)


For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.

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