You don’t have to agree with everything Seth Matt says to make following his posts worthwhile. Here’s proof: Actually, HERE is proof… (sorry Matt for attributing your statement to Seth. Copied and pasted wrong then followed up a few days later. Never a good thing, apparently!)
So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.
So simple, so obvious, yet so genius.