# Customer Conversation Compass

> A practical tool suite and framework for product and innovation leaders who want to get back to direct customer conversations, hear real insights, and make better product decisions.

The Customer Conversation Compass was built by Jake McKee, a 25-year practitioner who has worked with companies like Apple, LEGO, Southwest Airlines, and Canon. The framework covers five pillars: Conversation Debt (spotting secondhand reliance), Conversation Architecture (building conversation into your workflow), Conversation Tuning (sharpening listening skills), Conversation Amplification (getting insights into the right hands), and Conversation Traction (closing the insight-to-action gap).

## Pages

- [/](/): The Customer Conversation Compass homepage with an overview of the framework and available tools.
- [Conversation Debt](/debt): A quick assessment that shows how much your team relies on secondhand customer insight. Results are instant.
- [Conversation Debt (Full)](/debt-full): A more comprehensive version of the Conversation Debt assessment for teams who want deeper analysis.
- [Conversation Architecture](/architecture): A 7-dimension planner for designing the conversation space your team needs, from who shows up to what happens next.
- [Amplification Blocker](/amplification): A diagnostic that identifies why your customer insights are not landing with stakeholders, plus AI-generated talking points.
- [Tuning Trainer](/tutor): An interactive practice tool where you spot what went wrong in real dialogue scenarios and build your listening instincts.
- [Traction Finder](/traction-gap): Six questions in two minutes. See the gap between what you are learning and what is actually changing in your product.
- [Traction Translator](/traction): A guided diagnostic that identifies the specific blocker between customer insight and team action.
- [Conversation Handoff](/handoff): A fillable one-pager for documenting post-conversation insights and sharing them with your team.
- [Who It's For](/who-its-for): A role-based orientation page that helps product managers, researchers, and leaders find their starting point.
- [Compass Guide](/download): Download a practical guide to the Conversation Compass framework for getting back to direct customer conversations.
- [Story](/story): An interactive educational story about secondhand insights, OPERATION: Secondhand with Agent B. Smyth.
- [Card Gallery](/cards): The Conversation Field Guide, a browsable gallery of cards for customer conversations and team alignment.
- [Ask a Question](/ask): Have a question about customer conversations, product research, or the Compass framework? Ask Jake directly.
- [Podcast](/podcast): Listen to the Customer Conversation Compass podcast with Jake McKee.
- [Conversation Lab](/conversationlab): Information about live session events and community conversations.
- [Speaking](/speaking): Jake McKee's speaking topics and past engagements on customer conversations and product culture.
- [Services](/services): Consulting offerings including Compass Audits, Sprints, and Engagements.
- [About Jake](/meetjake): Biography and background on Jake McKee, the practitioner behind the Compass framework.
- [Contact](/contact): Reach out to Jake McKee directly.
- [Sponsor](/sponsor): Information about sponsoring the Compass podcast and events.
- [Results](/results): View and share assessment results from Conversation Debt and other Compass diagnostics.

## Optional

- [PDMA AI Threshold Project](/pdma): A research survey on how AI is changing product management, innovation, and the human skills that matter most. Findings will be shared with PDMA's kHUB community.