COMMUNITIES CAN
HAPPEN ORGANICALLY.

OR YOU CAN BUILD
THEM WITH PURPOSE.

I HELP YOU DO BOTH.

COMMUNITIES CAN
HAPPEN ORGANICALLY.

OR YOU CAN BUILD
THEM WITH PURPOSE.

I HELP YOU DO BOTH.

EVERYBODY GOES HOME HAPPY

That’s my philosophy for building communities, and it has never failed to build a satisfying experience for everyone involved. It means that for an online community to be truly rewarding, both the company and its customers must work in unison to achieve something special for everyone involved. It isn’t about throwing money at members to make them happy. It’s about recognizing each other for who they are and what they truly desire. If you can achieve a mutually beneficial symbiosis, the community will deliver exceptional value and build an army of advocates who will advance your brand as far as you want it to go.

Meet Jake

Hi! I’m Jake McKee, the original Community Guy. Going all the way back to 1996, I’ve played an instrumental role in building online communities for some of the world’s most successful and recognizable brands, including LEGO, Apple, Southwest Airlines, Canon, and H&R Block.

I consult with organizations of all sizes to help solve community and business challenges of all kinds. I’ve co-authored books on social media and community strategy, and spoken to and run workshops for audiences of business professionals countless times. I created Dinner5, a community project that connects senior-level online professionals every month for conversation, connection, and camaraderie. As if that’s not enough community nerdery, I also created a web comic about community management, Confessions of a Community Manager.

Get to know me and what I can do for you!
CONFESSIONS OF A SUPER FAN

I have a real enthusiasm for working with and supporting Super Fans, those passionate, devoted people in your community who love your brand so much, it becomes part of their identity. Because Super Fans are the most active and loyal members of your community, they represent the heart and soul of your business. You can go to them for insights and opinions that reflect the entire community.

Here's what your Super Fans want you to know...
SERVICES

I help companies create deeper connections and more rewarding relationships with their most passionate and loyal customers through the power of online and offline customer communities.

Community Leadership Coaching

I share my expertise with senior managers on a retainer basis, offering ongoing advice and guidance to solve strategic and operational problems. Whether for major projects or quick adhoc support, I’m your Community Guy.

Community Building Strategies

After an internal community audit and competitive research and analysis, I devise a step-by-step playbook with accountable milestones for implementing a fan-building program design.

Building an Impactful Community

I get hands-on with tactical, day-to-day operations, targeting and engaging your audience, and using ongoing community analysis, optimization, and management training to create deeper engagement and loyalty.
DINNER5. HOW I BUILD MY OWN COMMUNITY
Dinner5 is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, Dinner5 Professional and Dinner5 Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.