Conversations about conversations.
And customers.
Conversation Lab is a small, casual gathering of five people who want to think more clearly about how customers show up in everyday work.
Each session is built around conversation, not presentations. We talk through how customer conversations happen (or don’t), what gets lost between teams, and how people try to keep customers present in real decisions. Every session explores a different conversation pattern or technique, using the group’s real experiences as the raw material.
You don’t need to work directly with customers or follow a specific model to take part. If you’re curious about how customer conversations shape products, teams, and outcomes, you’ll be in good company.
“Very interesting and thought provoking discussion on AI and Product Management…”
MEANINGFUL CONVERSATIONS
Share insights, challenges, and triumphs with your peers from multiple sectors of the AI industry
GUIDED DISCUSSIONS
Honest, open conversation guided by an expert facilitator while keeping a casual, fun vibe
LASTING RELATIONSHIPS
Going beyond a traditional “professional” event and creating genuine friendships with like-minded AI leaders
January 21
February 19
March 18
If you work in product, community, support, or customer success, you’re probably dealing with the same customer-centric challenges as a lot of other people, whether you realize it or not.
And yet, most days, there’s no real place to talk about it. No space outside the meetings, dashboards, and deadlines to share what’s working, vent about what’s not, learn from each other, or just compare notes.
In hindsight, it’s pretty obvious what’s missing. We need a place to talk openly with peers who get the work. A place to think out loud, trade stories, and yes, nerd out a little with people like us.
That’s how Conversation Lab was born.
SEnior peers
Everyone who joins a Conversation Lab event has been fully vetted and each event has a uniquely curated group of 5 attendees.
Attendees work at everything from startups to Fortune 50 companies and are chosen to ensure a great conversation. All attendees are highly experienced practitioners who have great things to add.
Invitations are for individual events but events often include returning attendees.
Virtual
Each Conversation Lab runs for two hours and meets midday in the US Central time zone.
There’s no fixed agenda. Each session follows the interests, questions, and real situations the group brings into the room.
Past conversations have explored things like:
Where customer understanding breaks down inside teams How customer input gets filtered, summarized, or lost Ways people try to keep customers present in everyday decisions When conversation works better than research artifacts The tradeoffs between speed, clarity, and depth in customer work
The topics change every time, but the focus stays the same: talking through real customer engagement challenges with peers who are living them.US
Tasty Snacks
Every attendee receives a box of tasty curated snacks that they can eat during the session. It’s an excellent way to make a fun virtual session into a fantastic community experience.
Each item in the snack box is specifically chosen to create interesting pairings and flavor combinations.
You never know what unique and sometimes odd snacks you might get, but a dash of bourbon sea salt or a dip in local mint honey will delight your taste buds!
LinkedIn Learning
Primer.ai
Midjourney
Autodesk
Square
Kaiser Permanente
Microsoft
Invisalign
Groq
WHAT IS THIS EVENT?
Conversation Lab is a small, facilitated conversation for people who want to stay close to customers in their day-to-day work.
It is designed for thoughtful peers who are trying to integrate customer perspective into real decisions, not just research artifacts or reports. The goal is not to arrive at answers, but to think more clearly together about how customer conversations actually work.
WHAT HAPPENS AT THE EVENT?
Each Conversation Lab brings together five people for a two-hour, midday virtual session.
There is no presentation and no fixed agenda. The conversation follows the questions, situations, and tensions the group brings into the room. Each session explores one or more conversation patterns or techniques, using real experiences as the starting point.
The lab format means ideas are tried out in conversation. Some stick. Some don’t. That is part of the point.
WHO IS IT FOR?
Conversation Lab is for people working in product, customer experience, community, support, or adjacent roles who care about how customers show up in the work.
You do not need to work directly with customers, and you do not need to follow a specific framework or method. What matters is curiosity, reflection, and a willingness to talk openly about what is working and what is not.
This is a peer space. Everyone in the room brings something to the conversation.
“Well played, Virtasant… empowering one of the best connection-building professionals in the tech and community space (Jake McKee) to host a thoughtful session on AI and AI-integration. This was a great experience. The snacks were delightful, the conversation inspiring, and the participants were a dream to meet. I look forward to what the future holds for Conversation Lab!”
5 people.
Infinite connections.
AI Sessions is a gathering the Virtasant team hosts once a month online at no charge to the attendees. Each event is designed as a small group, no-sales session where the focus is solely on AI discussion and ideas and powered by a delightful box of tasty snacks. After all, what better thing to bring smart people together and get them talking than food?
Who’s going to
be there?
The invitation list for each and every event ensures a well-balanced, non-competitive group of five people in a relaxed and welcoming atmosphere that allows participants to feel comfortable—and talkative. Great connections come from great conversation, and AI Sessions encourages positive, safe, frank, and open discussion around topics we all care about.
Why 5?
It’s the perfect number of people. We enjoy the intimacy and power of a small group, but enough variety of opinion to drive innovative insights and unexpected outcomes. The goal is to come away with a sense of support, camaraderie, and understanding—the unmistakable feeling that you’ve connected with someone who gets you, knows what you’re going through, and can help you along the way.
Food.
The universal language of community.
Nothing brings people together like a good bite to eat. Since we were little children, we’ve been gathering around the table with family and friends to share a meal. So we strive to make AI Sessions a unique community experience by creating a custom menu of tasty noshes delivered to your door.
Get Invited.
As the name suggests, there are a limited number of seats for each Conversation Lab event. We curate the guest list to ensure there are no conflicts of interest and that we’re forming a great group of peers. If you’re interested in joining us, please fill out the form below. If you’re a fit for the event, we would love to host you at Conversation Lab soon.
Conversation Lab is a free event for attendees, made possible by our wonderful sponsors who understand that the best way to connect with potential customers is through direct support of community events. Conversation Lab wouldn’t be possible without the amazing support of our sponsors.
If you’re interested in sponsoring Conversation Lab, please drop an email and I can share details of the sponsorship options!
CONVERSATION LAB