One of these days, I’m going to have enough cash on hand to head to one of the TrendWatching seminars. They’ve always looked nice, and after reading this article about “Nouveau Niche“, I’m even more convinced it’d be time well spent.
BusinessWeek called it ‘The Vanishing Mass Market’, Wired Magazine spoke of the Lost Boys and the Long Tail. Others talk about Niche Mania, Stuck in the Middle, or Commoditization Chaos. We at TRENDWATCHING.COM dubbed it NOUVEAU NICHE: the new riches will come from servicing the new niches! And while all of this may smack of wordplay, the drivers behind this trend stretch widely and profusely, and have been building for years. So even though you may be more or less familiar with the below, it’s definitely time to incorporate NOUVEAU NICHE into your corporate vocabulary AND your business strategy. The move towards everything niche should definitely rank right up there with other mega trends like GENERATION C, MASSCLUSIVITY, MASTERS OF THE YOUNIVERSE and so on. What’s fueling NOUVEAU NICHE?
