CD Baby

When people wonder about whether you can make money and stick to the Google Mantra (“Don’t be evil”), you need to look no further than CD Baby.

The part I find most fascinating about CD Baby is that they have grown by filling a niche and being really good to the underserved. They targeted a specific community, delivered exactly what they community wanted, and continued to work with that community … who in turn created buzz and word of mouth around them like no other.

CD Baby wasn’t/isn’t simply a service TO the community, they are part OF the community.


For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.

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