Dell Small Business Blog Interview

The fantastic Amie Paxton from the Dell Community team interviewed me about ambassador programs and their impact/effect on small businesses. Check out the interview on the Dell Small Business blog where I answer these questions.

Q: What is an ambassador program, and why is it necessary to create ambassador programs?

Q: In your opinion, what makes a successful ambassador program?

Q: What key component is invaluable for SMB’s to offer in their ambassador program?

Q: You’ve blogged previously about the role of the community manager. What role would a community manger play in an ambassador program?

Q: If you could give one piece of advice around the creation and deployment of an ambassador program, what would it be?

Speaking of interviews and , the world famous Shel Israel interviewed me about LEGO community and specifically the LEGO Ambassador program.

OK, that should be plenty of Jake for a while.


For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.

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