Ghostwriting Blogs

Everyone seem to have a different opinion on the issue of whether ghost written executive blogs are kosher or not. This discussion shows a number of opinions on the subject.

I don’t think there’s one answer to this question because it’s so dependent on the actual implementation. If by “Ghost Writer” we’re really saying “Marketing Schomo who has the blessing of the CEO to sign his name”, then it’s just lies. But if we’re talking about a “Ghost Writer” as a helping hand to an exec who works 100 hour weeks, I have no problem with it at all.

I once talked to the GM blog lead and he mentioned that Bob Lutz, famous GM Chairman of the Board/blogger would drop Blackberry notes from the airport waiting area and the folks at HQ would brush it off and post it live. Nothing wrong with that – the spirit of corporate blogging is about getting information out. That process certainly fits.

As Johnnie said:

“I try to avoid inventing too many rules for blogging – I encourage companies to try stuff and see what happens. You can usually reverse your mistakes. And a lot depends on the quality of your ghost.”


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