Do YOU believe in Harvey Dent?

March 20, 2008

I’ve been writing for a while about how disappointed I am in the way most entertainment companies have been handling character blogs. Heroes got pretty close, which was nice, but it still felt lacking.

Batman: The Dark Knight has started their viral campaign (which is to say that it’s really cool and people are spreading the good word). As part of that launch, they’ve launched a campaign site for Harvey Dent, the District Attorney from the movie. It’s a fantastic site in the sense that it seems honestly real. It’s not terribly pretty, and it respects the fourth wall.

Good job, Warner Brothers!

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