Here’s a great example of how running a corporate blog can actually hurt your business. This is from the company who runs those freeipods.com type sites, apparently. They’re trying to use the blog to “prove” that the promotion actually works, and that they’re not skevvy after all.
Didn’t work. Now I think they’re twice as skevvy as I did before.
CX Sessions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate, and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX Sessions Professional and CX Sessions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.
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