New Woodford Reserve site launches

Ah, horse racing and Kentucky Bourbon… not much goes together quite so nicely.  Some time back Woodford Reserve (a sister brand to Jack Daniel’s) bought a racehorse and created a program called Woodford Reserve Stables. The concept was to race the horse and track the activities along the way.

Over the summer I helped to concept a renovation of the Stables site, moving it from a site based around static, rarely updated information with little user interaction to a site that truly engaged users in the innerworkings of training a racehorse. Or two. Or three.

The site combines multiple blogs, and easy to update content so that the horse’s trainer as well as the Woodford staff can quickly post a load of content. It’s only been up a short time, and it’ll likely take a few weeks to pull in the Woodford Stables users to the new site, but there’s already a number of users jumping into the conversation.

I also have to comment on the design – I was blown away by the work of Aaron Stahl on this project. His designs were absolutely perfect for conveying the feel of horse racing. It feels like a Stables without getting too kitchy.

Pop over and check out the site:


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