Off to Chicago!

I’m headed out in a little while for Chicago, where I’m attending and speaking at the WOMMA Summit. Should be a great time. There’s quite a few attendees that I’m excited to meet in person, and I’m looking forward to nearly all of the sessions. Only problem with great conferences like this – how to pick between two interesting sessions both happening at the same time.

Blogging will be light until I return. So in the meantime, here’s a question for you, gentle reader:

– Can Word of Mouth be created or managed by a company? If so, is that “real” WOM?

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