One of the greatest honors of my career

book-mid.gifOver the years, I’ve had some truly great things happen in my career, including getting my childhood dream job and having one of my projects featured on the cover of Wired. I suppose there was some amount of skill involved in making these things happen, but it was also a huge amount of luck and good karma. I seem to be in the right place at the right time, having befriended and helped the right people often enough to see good things come back.

I’m proud to announce another great honor that comes out of another instance of right place and time… I’ve been invited to write the afterword for the soon to be reprinted The Cluetrain Manifesto.

That’s right, the book that changed the direction of my career will soon include my own story of how I applied the Manifesto ideas to my own job.

I’m not sure how broadcasted this reprint news is, but I’m sharing it with permission from the publisher. I’m sure you’ll be hearing more from the team soon. My afterword is but one bit of some fantastic new content that will be in the new version.

I’d like to publicly thank Tim Sullivan at Perseus Books for the invitation to participate in this awesome project, as well as for his great feedback on my story. And of course, where would we be without Doc, David, Rick, and Chris? Thanks guy; your dream is becoming a reality. Slowly, but surely. You four provided so many of us words and ideas that we were struggling to develop into coherent thoughts. In case you’re wondering if you really had any impact, Alex is proving that you did with his “Cluetrain a Day” series.

I’d also like to thank my former LEGO boss and LEGO Direct business unit founder, Brad Justus. If not for Brad, I’d never had had the opportunity to be part of building something worthy of writing about.

I’ll pass along more information about the reprint release as soon as the Cluetrain folks and/or Perseus Books publishes it. I’m still honored beyond belief, and can’t wait to see my story in print!


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