Ben started a great conversation about how to pitch (or not to pitch) bloggers.
No, no. Please do not do that. Reporters at newspapers, TV and other media are inundated with bad PR pitches every day.
Bloggers are not traditional media, so the last thing a PR person should do is create another column on a spreadsheet that includes bloggers in future email blasts.
Once again, the right thing comes back to building relationships – doing the hard work of actually having a conversation. Who’d have thought?? Actually talking to people before pitching your wares blindly? It’s so crazy it just might work!