Socio-Economic changes in internet adoption

ClickZ reports that the Organization for Economic Co-operation and Development has released some new information about broadband adoption.

Factors such as education, income, age, gender, and place of access have typically influenced Internet usage and broadband access worldwide. A report on how broadband access is changing households, released by the Organization for Economic Co-operation and Development, finds that some socio-economic barriers to Internet usage are disappearing.

While previous studies found college and graduate school-educated individuals are more likely to adopt broadband than those with less education, this study finds that education is less of a factor affecting Internet adoption, for instance, in Sweden and Denmark.

This is fantastic news for all of us, especially those of us building and promoting the Social Web. The more broad the internet access, the more usage of the social tools. Yippee!


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