The Word of Mouth Marketing Association
is having their big yearly summit in Washington, D.C. next week,
December 12-13. These events are always fantastic in both the
collection of topics, attendees, and speakers.
And I can say that since I’m speaking 🙂
I’ll be speaking as part of a panel, “Lessons from Passionate Fans”. More on the panel:
you’re talking about sports, pets, or any number of things in between,
people are passionate about the things they love. Learn to harness
consumers’ enthusiasm for their hobbies and turn it into a marketing
tool you can count on.
- Create communities of fervent fans
- Building word of mouth around shared interests
- Enabling conversations — and then listening to them
If you’re going to be in D.C. next week, let me know. I’d love to meet up in person!