Superman Returns indeed!

When I was 7 years old, I had what was arguably the best birthday party I’ve had yet. After going to see Superman  (Superman III, I think) in the theater with a few friends, we all went to a local park to partake in ice cream and cake. Not just any cake, mind you. This was a cake like none other. My mom typically made all of our baked goods at home, so when she unveiled a Superman cake, you can imagine my excitement.

I largely forgot my love of Superman as I got older. After catching several Superman Returns trailers in front of other movies in the last few months, I was largely unmoved.

But when I saw the latest trailer with the music (you know… THE Superman theme), I got goosebumps and childhood memories washed over me like I was 7 years old in the park, post-viewing of the first Superman movie wondering how I could grow up to be Christopher Reeve/Clark Kent.

Needless to say, I’ll be catching Superman Returns in the theater. (And by the looks of the reviews, I won’t be sorry come June 28!)

How does this relate to community stuff? Largely, it doesn’t directly. But it did bring home the points that Martin Lindstorm was making in his presentation I recently caught about "Smashing Brands". (Basically using all of the senses to get your brand message across)

It’s also interesting to note that when you google "Superman Returns", these are the three sites that come up first:

1. Offical Warner Site
2. IMDB listing
3. – the fan site (They even have a cool MySpace group)

BlueTights is an interesting project. It’s a fan site, but has given over parts of the site to Bryan Singer, the movie’s director.

Peter Jackson started this trend when working together with fans on King Kong, and it’s great to see Singer pick up the ball and run. Hopefully others follow suit.


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