The Clueship and Making Culture

Doc has coined a new term: Clueship.

So I came up with this noun: clueship. Meaning the ability to give or get clues. It’s one name for two conversational assets: having something new to say, and having a willingness to listen to new things other people are saying.

Although conversation is a purely human activity, what we meant by “markets are conversations” in The Cluetrain Manifesto was broader than that. We wanted to recall markets as what they were to begin with: places where people gathered to do business and make culture.

As cool as this post is, the part that really sticks out to me is the idea of companies helping to “make culture”, not just sell products. Apple understands this. Timbuk2 understands this. Clearly LEGO understands this.


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