One Day Engagement Sprint
Unlock your customer engagement strategy in just one day
One Day Engagement Sprint
Unlock your customer engagement strategy in just one day
Your customers hold the key to solving your biggest business challenges. The One Day Engagement Sprint is a fast-paced, actionable workshop designed to help you identify and execute customer engagement strategies that drive real results—quickly and effectively.
Customers don’t just want to buy products—they want to feel heard, understood, and engaged. Companies that build meaningful connections with their customers see stronger loyalty, better products, and advocacy that drives growth. The One Day Engagement Sprint gives your team the roadmap to make that happen, starting now.
- Pre-Session Preparation
An hour-long call with your team’s key contact to set the stage, understand your objectives, and prepare for success. - The Sprint (In-Person, One Day)
Join forces with 3–5 of your team members and me in an intensive, collaborative session where we will:
- Define Your Core Objective: Pinpoint the most pressing business challenge, problem, or opportunity.
- Solve with Customers in Mind: Generate 3–5 executable ideas to engage your customers and address your core objective.
- Build a Roadmap: Develop a step-by-step strategy, including logistics and key milestones, to execute within the next 90 days.
- Post-Session Playbook
Within 3–5 days, receive a detailed playbook documenting your session, complete with a refined roadmap and actionable insights to turn ideas into reality.
“Having a consistent stream of feedback during the initial pre-launch process was very helpful and allowed us to more quickly fix issues that were identified by community members.”
– Jacy Jackson, Rapsodo Product Manager
WHAT WILL YOU GAIN?
The One Day Engagement Sprint is designed to provide high-impact results with minimal time investment. Whether you’re addressing a pressing challenge or planning a strategic initiative, this program delivers a clear, actionable plan to engage your customers and drive business success. Here’s what you will gain from the session:
A clearly defined mission and objective aligned with your business goals.
Ideas tailored to engage your customers and create measurable value.
A vision for success and the tools to make it happen—fast.
Some product development and product marketing teams what to learn what CEED is and how to integrate it with your existing processes. I build small and large instructional programs, content, activities, and playbooks to help your teams get up to speed and moving into execution.
ONE DAY SPRINT AGENDA
What’s the business objective you need to solve?
What do your customers truly need and expect?
How can your team address those needs in a unique, impactful way?
How can your team address those needs in a unique, impactful way?
A roadmap that lays out the path forward, step by step
Who is the One Day Engagement Sprint for?
- Product teams looking to create customer-centric products.
- Marketing teams aiming to drive advocacy and loyalty.
- Leadership teams seeking clarity and alignment on customer engagement strategy.
Who should participate in the sprint?
Typically, the session includes the client contact and 3–5 colleagues who are closely involved in the relevant business challenge, such as team leads from product, marketing, or customer success.
What kind of results can I expect?
You’ll leave with a clearly defined objective, 3–5 actionable ideas, a strategic roadmap, and a detailed playbook to guide execution—all tailored to your unique business needs. With or without additional help from me you’ll be ready to get started immediately.
How does the pre-session phone call work?
The one-hour call is used to understand your business challenges, set goals, and ensure we’re aligned for the session. It’s also a chance to address any questions you have upfront.
What happens during the in-person sprint?
The day is structured to:
- Define your core objective.
- Brainstorm and refine customer-focused ideas.
- Develop a step-by-step strategy and logistics plan to implement those ideas.
What’s included in the follow-up playbook?
The playbook documents the session, provides additional execution details, and refines the roadmap to ensure your team can move forward confidently.
How soon will we see results?
The sprint is designed for quick wins—most ideas can be executed within 90 days. The roadmap and playbook provide the tools you need to see immediate progress. The results are up your team to achieve, but they’ll have the tools they need to achieve them.
Do we need any special preparation for the session?
No extensive preparation is required. Just come ready to collaborate and share insights about your customers, challenges, and goals. I’ll handle the heavy lifting to guide the process.
What industries or teams is this program best suited for?
The sprint works well for teams in any industry looking to improve customer engagement, from product development and marketing to leadership teams driving company-wide strategy.
Why should I choose the One Day Engagement Sprint over other workshops?
This program is uniquely designed for speed, focus, and actionable results. In just one day, you’ll gain a clear plan to engage customers and solve real business challenges—all with minimal disruption to your team’s schedule.
PRICING
STANDARD SPRINT
$7500
What’s Included:
- Pre-Session Call: A one-hour strategy call to align on objectives.
- One-Day Sprint: Full-day, in-person facilitated workshop with your team (up to 5 participants).
- Follow-Up Playbook: Delivered 3–5 days after the session, summarizing key outcomes and providing a detailed execution roadmap.
Ideal For:
Teams looking for a clear, actionable strategy to address immediate business challenges with a focus on customer engagement.
PREMIUM SPRINT
$10,000
What’s Included:
Everything in the Standard Package, plus:
- Post-Sprint Advisory Support: Two 1-hour follow-up calls within 30 days to guide execution and troubleshoot challenges.
- Custom Resources: Tailored templates or tools to support implementation of the roadmap.
- Extended Team Participation: Up to 8 participants for the in-person session.
Ideal For:
Teams seeking additional support to ensure successful execution and deeper team involvement.
VIP SPRINT
$15,000
What’s Included:
Everything in the Premium Package, plus:
- Pre-Session Customer Insight Deep Dive: Pre-session customer insights discovery to ensure alignment with customer needs.
- On-Site Follow-Up: Half-day on-site visit within 90 days to review progress, adjust the roadmap, and plan next steps.
- Priority Access: Faster turnaround for follow-up playbook and priority scheduling for post-session calls.
Ideal For:
Organizations tackling high-stakes challenges or needing a more robust support system to drive customer engagement transformation.
You can get started today. The One Day Engagement Sprint is your opportunity to stop guessing and start engaging. Let’s work together to build a strategy that drives results—without wasting time.
Hi! I’m Jake McKee, the original Community Guy. Going all the way back to 1996, I’ve played an instrumental role in building online communities and Community Driven Product Development programs for some of the world’s most successful and recognizable brands, including LEGO, Apple, Southwest Airlines, Canon, and H&R Block.
I consult with organizations of all sizes to help solve community and business challenges of all kinds. I’ve co-authored books on social media and community strategy and spoken to and run workshops for audiences of business professionals countless times. I created CX 5essions, a community project that connects senior-level online professionals every month for conversation, connection, and camaraderie. As if that’s not enough community nerdery, I also created a web comic about community management, Confessions of a Community Manager.
