Practical training and support for better customer insights
Practical training and support for better customer insights
Most product teams are told to be customer-centric. Very few are taught how to actually talk to customers in a way that leads to clarity, alignment, and action. My services are designed to change that by building real conversation skills inside your team, not outsourcing thinking or adding process overhead.
This work is hands-on, collaborative, and grounded in real customer conversations.
CUSTOMER CONVERSATION TRAINING
Teach your team how to talk to customers, listen well, and use what they hear
GUIDED PRACTICE & COACHING
Build skill through real conversations
INSIGHT TRANSLATION & APPLICATION
Turn customer feedback into product action
I train product teams how to have better customer conversations and turn those conversations into actionable insight. Training is practical and interactive, focused on building confidence and shared understanding, not memorizing scripts or frameworks.
What this typically includes:
- How to ask better questions without leading or steering
- How to listen with empathy and attention
- How to follow the conversation instead of controlling it
- How to avoid common traps that derail customer conversations
- How to recognize meaningful signals in messy feedback
Best for:
Product, design, and cross-functional teams who want to improve how they learn from customers.
Learning the basics is not enough. Teams need practice. I work with teams as they apply these skills through real or simulated customer conversations, slowing things down and examining what’s happening in the moment.
We review:
What was said
What was meant
What may have been missed
Where assumptions crept in
How interpretations differed across the team
This builds shared language, trust, and confidence, and helps teams move beyond individual opinions toward collective understanding.
Best for:
Teams that want to move from theory to habit and build durable skills.
Customer conversations only matter if they change something. In this phase, I help teams translate what they’ve learned into clear, actionable next steps.
This often includes:
Making sense of conflicting feedback
Identifying patterns and themes
Clarifying product priorities and tradeoffs
Aligning stakeholders around what to build next and what not to
Creating lightweight plans to apply insight during execution
Best for:
Teams struggling to move from “we talked to customers” to confident product decisions.
How engagements typically work
Most engagements follow a simple flow:
Learn → Practice → Apply
We start by building shared understanding, move into hands-on practice, and finish by translating insight into action. Engagements can take the form of workshops, short sprints, or ongoing advisory support, depending on your team’s needs.
Is this right for you?
This work is a good fit if:
- You want your team talking to customers more directly
- Customer feedback feels noisy, confusing, or hard to apply
- Product decisions are driven more by opinion than insight
- You want to build internal capability, not outsource thinking
- If that sounds familiar, we should talk.
