HOW I CAN HELP
Because building your business matters. That means spreading the word about your products and services, creating excitement, advocacy, and identification with your brand, and swelling the ranks of your fan base. And the more fanatic your fans, the more fantastic your business outcomes.
- Build loyalty, advocacy, referrals and repeat business
- Make people more likely to spend money with you more often
- Offset support costs thanks to peer-to-peer support
- Increase product use frequency
- Give your customers what they want most—connection, identity, and a deep sense of belonging
Because building your business matters. That means spreading the word about your products and services, creating excitement, advocacy, and identification with your brand, and swelling the ranks of your fan base. And the more fanatic your fans, the more fantastic your business outcomes.
- Build loyalty, advocacy, referrals and repeat business
- Make people more likely to spend money with you more often
- Offset support costs thanks to peer-to-peer support
- Increase product use frequency
- Give your customers what they want most—connection, identity, and a deep sense of belonging
After nearly three decades of building online communities for some of the world’s most successful, recognizable brands, I’m more convinced than ever that the most engaging, financially rewarding and emotionally satisfying way to connect with your customers is through your customer community. The only question is, what’s the best way to do it?
That’s what I’m here for. I help companies design, construct, and run vibrant, active, impactful communities in three foundational ways.
Community Leadership Coaching
Community Building Strategies
Building an Impactful Community
I have a real enthusiasm for working with and supporting Super Fans, those passionate, devoted people in your community who love your brand so much, it becomes part of their identity. Because Super Fans are the most active and loyal members of your community, they represent the heart and soul of your business. You can go to them for insights and opinions that reflect the entire community.
Here is my take on the 5 things they want and need most from you:

As a field-tested veteran of countless community engagement campaigns, I am available to share what I’ve learned as a speaker, trainer, and coach in a variety of formats.

Speaking Engagements
I speak at conferences, panel discussions, and corporate headquarters around the world, focusing on topics related to community building and management, fan group interaction strategy, and generally everything related to how you can create impactful communities.

Workshops
I design and deliver half-day to two-day onsite sessions centered around advancing your online community. Every workshop I do is customized to the audience, whether a tight-knit team, a large group of executives, a collection of community members and employees, or a combination of the above.

Presentation Coaching and Development
I help people shape their content, organize their message, and work on their delivery to build practice and confidence. This helps them become better speakers who can communicate effectively about their products, services, and value propositions to make the biggest possible impact on their audience.



