Speaking
Jake McKee speaks on firsthand understanding, lasting customer relationships, and better product decisions.
With 25 years of experience working with teams at LEGO, Apple, EA Games, Southwest Airlines, and Canon, Jake brings real-world stories and practical frameworks to every stage. His talks help product teams rethink how they listen to customers and what to do with what they hear.
Book Jake to speakWhat Jake speaks about
The Secondhand Trap: Why More Customer Data Isn't Making Product Decisions Easier
Teams have more customer information than ever, yet deciding what to build is still hard. This talk looks at the gap between knowing about customers and understanding them, and what product teams can do about it.
We Learn What We Earn: The Case for Firsthand Customer Understanding
Reports and summaries tell you what someone else learned. This talk shows why the people making product decisions need understanding they built themselves, and how to make room for it.
Beyond the Interview: Turning Customer Relationships into Better Products
Interviews are a start. This talk shows how lasting relationships with customers build context and trust over time, and how teams turn that into better product decisions.
Every talk lands the same three things.
01
A clear way to name the problem
Audiences leave with shared language for what's going wrong, Conversation Debt, secondhand insight, signal vs. noise, so teams can finally talk about it.
02
A diagnostic they can run on Monday
Each talk includes a concrete framework attendees can apply to their own team within 24 hours, not a six-month transformation plan.
03
Permission to change how they listen
Real stories from LEGO, Apple, EA, and others give product leaders the cover and conviction to push past dashboards and back into real customer conversations.
Where Jake has spoken
Product Development and Management Association (PDMA) Webcast
Together We Create: Integrating passionate customers in your product development lifecycle
Watch the recordingSt. Louis PDMA
Designing the Relationship: What Star Wars Can Teach Product Managers About AI
Watch the recordingInsights Association Annual Conference
Beyond the Numbers: Redefining Insights Through Human Connection
ProductCamp Austin
The Future of Product Management: Reusing and Reinvesting the AI Dividend
Watch the recordingJake on other people’s podcasts
Speaker kit
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