SPEAKING EXPERIENCE
countless stages
With over two decades of experience in community engagement and customer-centric product development, Jake McKee is a sought-after speaker who combines strategic insight with real-world practicality. Known for his transformative work with global brands like LEGO, Apple, and for clients like Southwest Airlines and EA Games, Jake shares actionable strategies to help businesses leverage the power of customer communities. His engaging presentations inspire audiences to rethink their approaches to collaboration, innovation, and product development.
Whether you’re looking to energize your next conference, equip your team with new tools, or spark meaningful change in your organization, Jake’s talks deliver fresh perspectives and practical takeaways that resonate long after the session ends.
With over two decades of experience in community engagement and customer-centric product development, Jake McKee is a sought-after speaker who combines strategic insight with real-world practicality. Known for his transformative work with global brands like LEGO, Apple, and for clients like Southwest Airlines and EA Games, Jake shares actionable strategies to help businesses leverage the power of customer communities. His engaging presentations inspire audiences to rethink their approaches to collaboration, innovation, and product development.
Whether you’re looking to energize your next conference, equip your team with new tools, or spark meaningful change in your organization, Jake’s talks deliver fresh perspectives and practical takeaways that resonate long after the session ends.
RECENT ENGAGEMENT
PDMA Carolinas Webinar
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SPEAKING ENGAGEMENTS
Over the years, Jake McKee has delivered countless speeches, webinars, and interviews, sharing his expertise with diverse audiences around the globe. From industry-leading conferences to intimate team workshops, Jake’s sessions have inspired action and sparked meaningful change.
Here’s a selection of a few of the many speeches and interviews Jake has delivered, showcasing the breadth and impact of his work:
Product Development and Management Association (PDMA) Webcast
Topic: Together We Create: Integrating passionate customers in your product development lifecycle
Summary:
Jake explored how organizations can integrate customer feedback into every stage of the product lifecycle. He shared actionable frameworks for driving innovation and fostering customer loyalty through Community-Driven Product Development (CDPD).
ProductCamp Austin
Topic: The future of product management: Reusing and reinvesting the AI dividend
Summary:
Jake explores how product managers can strategically leverage the resources saved by AI—time, money, and capacity—to fuel innovation, enhance customer engagement, and fund bold experiments.
Webbdagarna Conference
Topic: Confessions of a Superfan
Summary:
Jake delved into the dynamics of brand superfans—those passionate, devoted individuals whose loyalty transforms them into integral parts of a brand’s identity. Drawing from his extensive experience in community engagement, Jake shared insights on identifying, understanding, and empowering these superfans to foster deeper connections and drive brand success.
Minimum Viable Podcast Interview
While working on LEGO Mindstorms v2.0, Jake McKee tackled the challenge of introducing a new, incompatible version to a passionate user base deeply invested in v1.0. In this interview, he shares how early community engagement, clear communication, and showcasing the value of change can transform potential backlash into enthusiastic support during major product transitions.
National Customer Service Association
Topic: Everbody goes home happy: A blueprint for successful community engagement
Summary:
Jake shared his expertise on integrating customer communities into service strategies to enhance customer satisfaction and loyalty. He emphasized the importance of engaging with passionate customers, leveraging their insights for product development, and fostering authentic relationships to drive business success.
ADDITIONAL SPEAKING ENGAGEMENTS
SXSW: Insights from the LEGO Community Liaison Role
Jake shared lessons learned from building LEGO’s global fan community strategy, offering actionable takeaways for fostering authentic customer engagement.
Orange County Product Podcast: Guest Interview
Higher Logic SuperForum: Who the hell do I report to?
BlogWorld: Taking Smart Risks with Your Online Personality
- Brandwagon Podcast Interview
- Word of Mouth Marketing Association (WOMMA)
- Austin TAG
- Community Roundtable
- GasPedal Customer Conference
- American Marketing Association (AMA) Austin
- MassChallenge Startup Days
- Vanilla Forums Webinar Series
- iMedia Brand Summit
- Community Next Conference
- “There’s a New Conversation” Panel
- BlogOrlando
- Dallas PRSA Media Day
- CX Austin Meetup
Ready to energize your next event with actionable insights and inspiring stories?
I have a real enthusiasm for working with and supporting Super Fans, those passionate, devoted people in your community who love your brand so much, it becomes part of their identity. Because Super Fans are the most active and loyal members of your community, they represent the heart and soul of your business. You can go to them for insights and opinions that reflect the entire community.
Here’s my take on what Super Fans what you to know!
