37signals – The Book

The folks over at 37signals have self-published a book:

What is the book about?
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas.

Who should read the book?
Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book.
Why is the book relevant?

37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 400,000 people around the world use these applications to get things done.

Now you can find out how they did it and how you can do it too. It’s not as hard as you think if you Get Real.

It’s $19 USD, and you can find out more here.

It’s amazing what you can make happen these days simply by putting in the hours.

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