Marketing 2.0

I was chatting with my eBuddy Johnnie Moore about my experiences with buying an Alienware computer. (More on that in a soon to be released podcast)

Long story short, I was saying that I think that talking about "community" is a 1.0 concept, that the new 2.0 concept is talking about "interaction". Many companies dismiss the ideas of talking to consumers with some line like "Our widget doesn’t have a reason to have ‘community’ around it, so why bother".

But interaction is the key to this conversation. Yes, some companies, perhaps many companies don’t have a product that lends itself to a "community". But nearly every company offers opportunties for interaction.

Johnnie made a great point – that this is Marketing 2.0.

(And when I said that term was too good not to steal, he reminded me that "stealing" is 1.0, but "sharing" is 2.0)


For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.

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