Jake McKee, Author at Jake McKee

7 ways to support an emotional bond to a product

March 8, 2012

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

Cool beta signup model

June 26, 2011

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

Chrysler tweet: an issue of process

March 16, 2011

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the

SXSW as an API for industry collaboration

March 15, 2011

Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. To be clear, this exhaustion doesn’t stem from the

Adult LEGO fandom hits TED

January 18, 2011

This makes me happy. When I started at LEGO (back in 2000), we struggled to get the attention of our colleagues in the office next

Why I canceled MySpace today

January 6, 2011

When my MySpace account refused to respect my request to unsubscribe all email notifications, I started asking why I shouldn’t just cancel my unused account.

Innovation is simplicity

I’ve made the case many times that “innovation” can come in multiple forms. In fact, it’s often the seemingly minor things that capture our attention

July 29, 2009

Choosing difficulty (one for the space nerds)

If you’re a space nerd, you’re going to love WeChooseTheMoon.org. What is it, you ask? Wechoosethemoon.org is an interactive experience recreating the historic Apollo 11

July 15, 2009

Are dead communities the sign of a dying industry?

With each new hype, new projects form often without appropriate staffing and resources, only to die down or off a short time later. Today, for

May 20, 2009

Thanks for the memories, Ford!

A few weeks back, the folks at Ford recently reached out to offer me a test drive of the new Lincoln MKS. I was a

May 18, 2009

The power of a great story

Shortly before Christmas last year, I needed a new watch. It was time to step up to a “big boy watch”, forsaking the $100 jobs

May 16, 2009

Success by 1000 Paper Cuts

As many of you know, I do quite a bit of public speaking. Most of my engagements focus on social engagement and customer experience, specifically

April 2, 2009

New site launched: 90-9-1.com

If you play in the community space at all, you’ve almost certainly heard or been part of a discussion revolving around the 90-9-1 Principle. Basically

November 20, 2008

Liveblogging WOMMA Summit

Yesterday and today I’ve been in Las Vegas at the WOMMA Summit. I’ve been doing the live blogging together with the always fantastic Shannon Stairhime

November 14, 2008

BlogOrlando Presentation: When LEGO Caught the Cluetrain

UPDATE: Very cool! This presentation has been chosen as a SlideShare featured presentation of the day! Thanks to Andrew Beard, my BlogOrlando keynote was live

October 6, 2008

Guest Post: Web 2.0 Expo Recap

Note from Jake: My genius buddy Ashley Glennon from T-Mobile’s product design team was at Web 2.0 Expo last week. We were emailing back and

September 22, 2008

Jake’s 9/11 Story

If you’ve been reading my blog for a while, you’re probably growing tired of this post once a year. But you may also remember that

September 11, 2008

Imagine if every product was this personal

For years, comedians have made jokes about the “Inspector #34” stickers, tags, and inserts we find in the products we buy. Most of these jokes

August 29, 2008