George Wright Interview – BlendTec’s Success

Last week at the Executing Social Media event, I had the distinct pleasure of meeting George Wright, the master marketer behind BlendTec. I’ll be writing more about BlendTec soon, but let’s just say this – through their savvy use of social media, niche marketing, and YouTube they’ve increased sales 500%. They’ve appeared on countless media outlets. And they’ve managed to build a cult following around a blender. A bad ass, rake chopping blender, but a blender nonetheless. (See the video below for proof of the blending a rake!)

George was kind enough to agree to an interview, posted below.

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And the rake blending:

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