Rapid Fire – Sunday, May 25

Customer Service: Companies Don’t Hate You… They Just Love Phone Trees More

Great article from the Consumerist about the realities of the phone trees and customer service. Great read!

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Seven Virtual World Marketing Tactics and Metrics to Follow – ClickZ

How to make sure your execution meets corporate goals and your target market’s real-world needs. Second of a two-part series.

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Blogs and Traditional Media – eMarketer

“In a survey of US journalists by PR Week, PR Newswire and Millward Brown, 57.7% of respondents said they used blogs to measure sentiment, and 51% used them to gauge how their competitors were covering stories. Fewer journalists—less than 30% of respondents—used blogs as a mechanism to dig up sources.”

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YouTube – citizennews’s Channel

YouTube launches an official citizen journalism channel.

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The OS X desktop as music video – The Unofficial Apple Weblog (TUAW)

Very, very cool music video using the Mac desktop as the set. Nice work!

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» Facebook-like networking existed even 700 years ago, claim French scientists – Thaindian News

“Facebook-like networking existed even 700 years ago, claim French scientists.”

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PR Squared: “If I Had A Million Dollars”

If someone gave you $1 million to apply to social media projects, how would you spend it? Todd lays out a pretty bad ass scenario!

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Bucking tradition, firms increasingly let customers vent on corporate sites – The Boston Globe

BoA, ur doing it wrong!! “Bank of America’s site displays favorable reviews first. Once they navigate to the customer reviews section, which is difficult to locate, users must click on a search bar to rearrange the site to show negative reviews.”

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