LEGO is… a fantastic meme

I left LEGO 4 years ago, but I still love it. It was more than a job, it was a life’s dream come true. Not only did I get to work for the company of my childhood dreams, I got to play a small part in helping bring the company back from the brink of disaster.

But it wasn’t the job that so excited me. It was the people I had the pleasure of working with, for, and on behalf of. I noticed this meme a few weeks back and it warmed my heart to see that the adult LEGO community has grown to a size that it has its own history.

Here are a few of my favorites, but you really should take some time to read the thread.

LEGO is building the worst NASA Space Shuttle ever out of Galaxy Explorer parts and still being proud of it.

LEGO is discovering, as an adult, the box with your old collection in deep storage. LEGO is passing that box on to a younger generation–minus some Classic Space parts that don’t exist anymore.

LEGO is reading posts like this, and realizing that this is what makes the LEGO Community a community…not just a group of people.

LEGO is finding out how deep the rabbit hole goes. Its finding out I’m not the only one. LEGO is a hotel room in Seattle talking about the dream project until the wee hours of the morning with people I admire and am proud to call my peers.

LEGO is dominating my bedroom, living room and dining room and being too busy building to clean it up. LEGO is teaching my roommates the proper way to swoosh a fighter. LEGO is mocs in every room of the house everywhere I look.

LEGO is good friends I’ve never met in different continents with little plastic brick as our common language.

And while you’re reading the thread, ask yourself if your product/service moves your customers to think about it like the LEGO fans think about LEGO. No? Why the hell not?


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