The Community Manager Role

Yesterday I wrote about the “LEGO is…” meme that I ran across on Flickr. I actually found this meme thanks to a Google Alert on my name. Much to my own humble satisfaction, I loved seeing this quote:

“LEGO is seeing Jake McKee @ BrickCon and being simultaneously star struck and yet feeling like he is a friend I know well.”

That single quote makes me feel better about my 5+ years as a community manager than anything else. What a great synopsis of the goal of community manager: to be personal while also creating a persona that drives people to work on behalf of the company. It really is that simple.


For information about my Community Consulting, Training and Speaker services, or to find out more about Dinner5, my unique community for community builders, contact me today.

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