Before joining Big in Japan I worked with Slingshot and Dr Pepper to create a cool social sharing site. This site has soft-launched this week, so …drum roll, please…. I’m proud to introduce you to Liquid State. As the site describes it, Liquid State is:
The site is a new direction for many brands, creating a site that has very little overt branding. Instead, Dr Pepper has created a place for fans and brand to mingle on the same terms. Oh, and it’s all Flash based for added coolness.
Huge congrats to both the Slingshot and Dr Pepper teams!