I’ll be speaking in Albany, NY at the Annual Luncheon of the American Marketing Association on 5 October. If you read this blog and will be at the event, please introduce yourself. I’d love to meet you.
In a world where marketing messages are thrown out at an audience with an incredible frequency, how do companies and marketers get through to their audiences? Start marketing WITH consumers, not AT consumers through Word of Mouth concepts. WOM can be a powerful force, both for and against you and your company. Creating genuine relationships with your consumer and truly giving them a reason to talk about you is easier than you think. Jake McKee, Global Community Relations Specialist for the LEGO Company will walk through some of the concepts for how the LEGO Company utilizes WOM.
