The Tipping Point vs. Duncan Watts

Months after Duncan Watts published his article basically calling the Tipping Point an irrelevant concept, the debate still goes on about which theory is “correct”. Personally, I tend to agree with Joe on this one:

A year later and a little more to the point, here’s what marketers can consider: Everyone has influence, but that influence has a couple of variables.

–People have a quantity of influence: the maximum number of other people they can reach with a message.

–People have a quality of influence: the amount of influence they exert over those that they reach.

–People have types of influence: categories of “expertise” that other people assign to an individual.


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