What is it?

December 1, 2005

A great way to think about community:

It’s everything for somebody – not something for everybody

Additionally…

Communities are NOT:	Communities are :
About the Company first	All about me! (The individual community member)
One size fits all markets	Local in its approach even if the overall goal is global
About having control	Open source mindset
On-line only	360 degrees perspective – on-line and off line integration
Selling mindset	Building relationships with consumers directly
A mold – repeating itself over and over	Different & unique

CONNECT

+1.214.566.5957
jake@jakemckee.com

CX SessionS

CX Sessions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate, and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX Sessions Professional and CX Sessions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.