In another stroke of Google genius (those two words more and more seem to be associated, don’t they?), they’ve released a pretty cool method of enabling Google evangelism.
We’ve packaged all our software tools into a convenient holiday keepsake that fits nicely into a stocking or adds a festive touch to that new computer you’re giving your beloved. It’s absolutely free to download, free to install and free to use, so no mucking about with gift receipts. There’s Google Desktop Search and the Picasa photo organizer and the Google Toolbar and the Google Deskbar — a veritable cornucopia of time-saving Google products for the PC. And it’s all yours for the giving with just one click. We’ve even provided festive gift certificates and handcrafted packaging artwork so you can burn your own gift CD. The Gift of Google is appropriate for all ages and connection speeds. Batteries not included.
They call it a keepsake, I call it a pretty amazing marketing device. This cost minimal money to develop, and the distribution and production is absolutely zero cost – since users are creating CDs and distibuting themselves.
Once again, great job Google!