CommunityGuy, Author at Jake McKee

Webinar discussion: Building ROI for customer communities

December 8, 2023

I had the distinct pleasure of joining the Gain Grow Retain team for a fun conversation about community and ROI. As you won’t be surprised

When to get fans and customers involved in product development?

November 22, 2023

“When’s the best time to get our customers/fans involved in the product development lifecycle?” This is a question I’m asked frequently. The answer to this

Taking back CX

November 22, 2023

Here’s a controversial idea that may get me unfollowed by all my Community Nerd friends… What if the community space stopped chasing the Chief Community

“Great to meet you, what do you do?”

November 22, 2023

“Great to meet you, what do you do?” This past weekend we hosted an event in our home for a large group of people. I

Interview with Community Life

May 1, 2023

Yurii Lazaruk and I had a great time talking about … well… me. Yurii’s belief is that it’s important to understand the people behind the work.

Interview: Community Hour

November 22, 2022

I had a great conversation with my ol’ friend, Blake Ethridge of the The Community Hour show about community, the early days, and all the

The State Fair Syndrome

State Fair Syndrome (steit fâr sÌndroum): A group of symptoms commonly seen amongst event attendees that causes an overwhelming and unexplained desire to purchase items

November 21, 2023

Engaged Customer definitions: Super Users, Influencers, Advocates

Definitions are important. Language matters. We know that all community have stratifications amongst their members. Some members are very active, some very passive…a plenty of

February 15, 2019

Social Media and the Workplace Explained

My friends Lee and Sachi LeFever have published a new video, Social Media and the Workplace Explained, and it’s a great watch. If you don’t

December 6, 2010

Social Media Marketing – The Next Generation of Business Engagement

It is with extreme pride that I announce Social Media Marketing – The Next Generation of Business Engagement, a book that Dave Evans and I

December 3, 2010

I

Let me first start this post out by saying that I have loved the Web since the very first time I pulled up a Web

December 1, 2010

Brand Haiku

Ever the community organizer, Aaron Strout started a conversation amongst a group of social nerds last week and his idea was just too much fun

November 15, 2010

The crazy standards of TSA

Anyone who travels a lot can tell you how silly most airport security methods employed by the TSA are. Consider: You’re required to show an

November 5, 2010

Red Shirt Guy – a great story

If you’ve spent any time in community work, you’ve run into one of “those fans”. A fan of your brand/product/company who has generated so much

November 2, 2010

Magnet company smackdown

Live for your viewing pleasure, a smackdown of a grand nature, magnet style: In this youtubed open letter, a representative from Zen Magnets (small-fry makers

October 7, 2010

The democratization of opportunity

When I was a kid, a lot of my friends took piano lessons. Once a week, their parents would shuffle them off to some retired

September 30, 2010

Netflix stumbles, recovers through honesty

Oh, Netflix…. Netflix Inc. tried to bring a touch of Hollywood to its Canada debut Wednesday only to wind up apologizing for a botched publicity

September 23, 2010

Book Tour: Cognitive Surplus

A few weeks back, the folks at the TLC book tours, asked me if I was interested in participating in the book tour to support

July 26, 2010

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