7 ways to support an emotional bond to a product
March 8, 2012
Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort
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CX 5essions
CX 5essions is a comfortable, casual virtual gathering I host once a month at no charge for senior-level community professionals across the country. I designed it as a free, small group, no-sales event where people can relax, relate and get real about the challenges and rewards of customer communities. It has since expanded into two career development options, CX 5essions Professional and CX 5essions Mentor, which are 3-month, cohort-based programs designed to advance community-building skills for beginners and longtime leaders alike.