The McDonald’s Corporate Social Responsibility team recently launched their "Open for Discussion" blog, and not surprisingly were quickly caught up in controversy. The key issue was that the comments weren’t being moderated very quickly, and as such the blogosphere assumed that McDonald’s was taking a hard line against actual open discussion. Turns out, the real issue was a lack of moderation resources to actually moderate the comments.
Recently I had a chance to chat with Bob Langert, the McDonald’s VP that leads the CSR team, and one of the key bloggers on the site. I’ve posted the interview in the Big in Japan podcast. Grab the BiJ podcast feed or download directly here.
Big thanks to Bob for spending the time with me!