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I’ve been saying for a while that the future of social networking isn’t in larger, mass-appeal sites but in smaller, niche sites. Here’s some of

Interesting article on the international nature and growth of social communities. While companies like MySpace and Facebook have dominated the American social networking scene, several

John has posted a recap of our lengthy discussion a while back (which turned into a chapter in his book, Spark). I’m repeating it here

When I was on the front lines of community interaction with LEGO, I started an invite-only, non-competing mailing list for community managers and people who

What’s the deal with forums being shut down lately. First Apple and now Second Life. When Second Life first opened we at Linden believed that

Stealth Mode. It’s a term that you often hear associated with either startups or poorly executed consumer interaction strategies. Like when Nvidia tried to "gift"

I really hope this story is an example of internet gossip gone off the deep end. Apple Computer has decided to do away with its

More and more I see ads for movie Web sites (especially teen and young adult targeted movies) that are hosted on MySpace. Just a couple