Blog

7 ways to support an emotional bond to a product

March 8, 2012

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

Cool beta signup model

June 26, 2011

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

Chrysler tweet: an issue of process

March 16, 2011

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the

SXSW as an API for industry collaboration

March 15, 2011

Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. To be clear, this exhaustion doesn’t stem from the

Adult LEGO fandom hits TED

January 18, 2011

This makes me happy. When I started at LEGO (back in 2000), we struggled to get the attention of our colleagues in the office next

Why I canceled MySpace today

January 6, 2011

When my MySpace account refused to respect my request to unsubscribe all email notifications, I started asking why I shouldn’t just cancel my unused account.

Off to Disney World

WIshes Originally uploaded by shuffling_feet That’s right, I’m taking another break to spend time with the family. Twice in one year, I don’t know

October 4, 2008

Blog Commenting 2.0 cometh!

Yesterday was a very exciting day for bloggers of all stripes. HUGE things are afoot for every one of us, and most of you probably

September 25, 2008

Zappos’ 10 Principles

Have you heard of Zappos.com? If not, you need to start paying attention. Zappos is a rising (well, risen) star in the ecommerce space. They’re

September 23, 2008

Guest Post: Web 2.0 Expo Recap

Note from Jake: My genius buddy Ashley Glennon from T-Mobile’s product design team was at Web 2.0 Expo last week. We were emailing back and

September 22, 2008

Do you know who your real brand manager is?

At iMedia Brand Summit yesterday, I was floored by a comment from Jerry Courtney, Group Manager at Target. He said that they don’t think of

September 17, 2008

VIDEO: The future of viral marketing

Absolutely hilarious…. mainly because I can actually see it happening…

September 16, 2008

Job Board Updates: 9 New Candidates & 10 New Job Opportunities

Lots of new job openings and job seekers! Community Job Seekers Seeking community role within MMO or social network – UK based or remote (UK based

September 15, 2008

Job Board Update: 8 New Candidates & 10 New Job Opportunities

Lots of new job openings and job seekers! Community Job Seekers Seeking Remote Online Community Management Opportunity (Global) B2B Community Strategist and Manager (Los Angeles, CA) Community

September 8, 2008

Job Board Update: 7 New Candidates & 10 New Job Openings

Lots of new job openings and job seekers! Community Job Seekers B2B Community Strategist and Manager (Los Angeles, CA) Community Manager seeking Work at Home employment (Huntington

September 2, 2008

Imagine if every product was this personal

For years, comedians have made jokes about the “Inspector #34” stickers, tags, and inserts we find in the products we buy. Most of these jokes

August 29, 2008

Tiger Woods: Joining in the fun

Apparently this is the week of humorous videos that are also smart marketing. I stumbled on a video response that Tiger Woods and EA created

August 28, 2008

WOM Offers the Sweet Taste of Success

Michael Rubin from Gaspedal asked me to guest blog as part of their “Guest Genius” series. Here’s the opening; to get the tips I share,

August 27, 2008

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