Tiger Woods: Joining in the fun

Apparently this is the week of humorous videos that are also smart marketing. I stumbled on a video response that Tiger Woods and EA created as a response to a YouTube poster pointing out that a bug in Tiger Woods ’08 allows Tiger to walk on water.

Rather than getting angry and lashing out (like far too many companies would have), they used the incident as an opportunity for a little fun and a lot of marketing. Check out the video below. It’s fantastic and smart.

Imagine how much fun work would be if we all had this kind of attitude…


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