Recently, Wired magazine ran an article about the phenomenon of fans creating their own ?commercials? for a product/service.
Though his ad looks like it was done by a pro, Masters is a
36-year-old high school teacher from Orange County,
California. He created the spot in his spare time. Working a
couple of hours at a time, the ad took five months to make. /
“I did it for fun,” he said. “I love motion graphics. I
like creating visuals.”
Converse has recently announced a contest for people to create short spots that will then air on MTV and other networks. Other companies are doing similar things, including Mercedes and Coors Light.