Since I’m just back from the WOMMA conference today, I thought a story from their e-newsletter was in order!
The actual passes are numbered, and Starbucks hopes consumers will log onto its holiday microsite, www.ItsRedAgain.com, to share stories about receiving them. The novel concept is sure to generate buzz, but will also enable Starbucks to track the spread of its viral experiment.
I’m very impressed with the Holiday Tradition Submission part of the site. This consumer generated content concept gives a real, and interesting reason to participate.