CommunityGuy Archives - Page 5 of 141

7 ways to support an emotional bond to a product

March 8, 2012

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

Cool beta signup model

June 26, 2011

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

Chrysler tweet: an issue of process

March 16, 2011

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the

SXSW as an API for industry collaboration

March 15, 2011

Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. To be clear, this exhaustion doesn’t stem from the

Adult LEGO fandom hits TED

January 18, 2011

This makes me happy. When I started at LEGO (back in 2000), we struggled to get the attention of our colleagues in the office next

Why I canceled MySpace today

January 6, 2011

When my MySpace account refused to respect my request to unsubscribe all email notifications, I started asking why I shouldn’t just cancel my unused account.

Healthcare Reform Explained by Dan Roam

Thanks to Lee, I stumbled on this incredible presentation by Dan Roam, author of “Back of the Napkin“, a great book about visual thinking and

August 24, 2009

Great Presentation: Social Media Strategy Instead of Tools

Very nicely done presentation on how to best approach social media. PRSA: "Social Media – Strategies instead of Tools" View more documents from Kevin Lim.

August 17, 2009

Absolutely amazing video: U2 Spyplane Ride

August 14, 2009

A humbling story

I have been “out there” on the Web for years now. Search my name and you can piece together a pretty solid picture of who

August 13, 2009

8 tips for successfully working with your legal team

For anyone who has developed community programs as part of a medium to large corporation, there are two words that can send shivers down their

August 12, 2009

Case Study: Comics in Community Communication

In 2003, I was working on the community team at The LEGO Company, the maker of those fantastic and wonderfully ubiquitous plastic interlocking bricks. During

August 10, 2009

The United Breaks Guitars Affect on United Airlines

Did you hear about (or more importantly see the YouTube video) of the United Breaks Guitar song and story? Here’s how the Vanno blog sums

August 9, 2009

Iran blames Twitter, Google for its woes

Makes you wonder if the Facebook and Twitter downtime was coming from Iran…. Following on the heels of an unprecedented mass trial of 100 opposition

August 8, 2009

Community Netiquette: How to Avoid Stepping on Virtual Toes

Most of us know that in the typical online community, it’s not kosher to post blatant marketing materials. But when confronted by other more nuanced

August 4, 2009

Will Wright Smoothness

I swear, as nerdy as he is, I could listen to Will Wright talk about how to design games for hours on end.

July 31, 2009

9 Tips for Inspired (and Inspiring) Text Communication

Let’s get this out of the way right up front: text-based communication is extremely difficult. In face-to-face communication, you have three forms of communication taking

July 30, 2009

Innovation is simplicity

I’ve made the case many times that “innovation” can come in multiple forms. In fact, it’s often the seemingly minor things that capture our attention

July 29, 2009

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