CommunityGuy Archives

CDPD and the PDMA kHub

February 20, 2025

I’m excited to share that I was invited by the Product Design and Management Association (PDMA) to write about Community Driven Product Development (CDPD) on

The Future of Product Management: Reusing and Reinvesting The AI Dividend

February 19, 2025

I recently spoke at Austin ProductCamp about the idea that we shouldn’t just be looking at AI as a cost saver, but as an opportunity

Product Management & Development Association Webinar

December 17, 2024

I’ve been fortunate to be able to present to several PDMA chapters this fall. It’s been an absolute delight with some really great discussion coming

Podcast Guest Interview: Minimum Viable Podcast

December 12, 2024

Elliott Poppel of General Collaboration and the Minimum Viable Podcast recently invited me on show to talk about community strategy and Community Driven Product Development

CDPD Introduction… via Google Notebook LLM podcast

October 11, 2024

Google has recently released a new AI tool, Notebook LLM. You can upload text and audio content and it will create a short recap “podcast”

Together We Create: Minnesota PDMA webinar

May 8, 2024

I recently had the pleasure of speaking to the Minnesota chapter of the Product Development and Management Association (PDMA) about Community Driven Product Development. It’s

The State Fair Syndrome

State Fair Syndrome (steit fâr sÌndroum): A group of symptoms commonly seen amongst event attendees that causes an overwhelming and unexplained desire to purchase items

November 21, 2023

Engaged Customer definitions: Super Users, Influencers, Advocates

Definitions are important. Language matters. We know that all community have stratifications amongst their members. Some members are very active, some very passive…a plenty of

February 15, 2019

Observations and Predictions (2019 Edition)

My friends at Vanilla Forums asked me to add my observations of online communities in 2018 and the predictions for where we are going in 2019 to

December 5, 2018

The Power of Super Fans (podcast interview)

Nearly a year ago, my friend Reed Smith interviewed me for his Touch Point podcast. It was a fun conversation, and I wanted to share

November 12, 2018

Confessions of a Super Fan

One of my favorite speaking topics is super fans… those crazy, wonderful people who love your brand so much, they invest their body and soul

September 3, 2018

7 ways to support an emotional bond to a product

Humans do something really odd; we form emotional bonds with physical objects. The coffee mug we use every morning gives us a sense of comfort

March 8, 2012

Cool beta signup model

From turntable.fm: I haven’t seen this method of handling beta signups for new community tools. It’s a great way to both control and drive initial

June 26, 2011

Chrysler tweet: an issue of process

Over the weekend, I had several people from big brands ask me what I thought about the Chrysler tweet debacle, and whether I thought the

March 16, 2011

SXSW as an API for industry collaboration

Exhausted. That’s about the only way I can describe how I feel after 6 days of SXSW Interactive. To be clear, this exhaustion doesn’t stem from the

March 15, 2011

Adult LEGO fandom hits TED

This makes me happy. When I started at LEGO (back in 2000), we struggled to get the attention of our colleagues in the office next

January 18, 2011

Why I canceled MySpace today

When my MySpace account refused to respect my request to unsubscribe all email notifications, I started asking why I shouldn’t just cancel my unused account.

January 6, 2011

2011: The Year of Photography

I don’t typically make New Year’s resolutions, but this year I’m trying it. Most of them focus around my photography: Get one of my photos

January 5, 2011

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